The Hare And The Tortoise

The Hare was always boasting of his speed. “I have never yet been beaten,” he would say, “when I’m at full speed. I challenge any one here to race me.”

The Tortoise said quietly, “I accept your challenge.”

“That’s a joke,” said the Hare; “I could dance round you all the way.”

“Keep your boasting till you’ve beaten me,” answered the Tortoise. “Shall we race?”

So a course was fixed, and a start was made.

The Hare darted almost out of sight at once, but soon stopped to show his contempt for the Tortoise and lay down to have a nap.

The Tortoise plodded on and plodded on, and when the Hare awoke from his nap, he saw the Tortoise just near the winning-post and could not run up in time to save the race. Then said the Tortoise: “Plodding wins the race.”

Now you may be wondering what a cocky bunny and a plodding tortoise have to do with businesses internet or otherwise, and the answer is a lot more than you might think!

Let’s look at the modern internet businesses and start-ups, they are the cocky little bunnies, rushing around plying their wares, often not sticking with a single idea or product but jumping around to meet the current fad or follow an emerging trend. A lot of these companies bring great rewards very quickly, but also a lot of them get complacent for each company that succeeds there are tens of failures. The thing that causes a lot of these companies to fail is the fads and trends ending and them having nothing left to fall back on. They get complacent in their immediate success and see only the short term gains they fall asleep if you will, lulled by the great rewards.

Now look at the big old corporates, the tortoises they plod along selling their services, running their race, yes they may not be the fastest out of the gate, but those changing fads and trends the bends in the race course are easy for them to negotiate because of their lower speed, so little by little they catch up to the cocky little hot footed bunny. They two get complacent in their race but there slow plodding gait brings continual gains, not a burst of gains like those felt by the rabbit.

Now off the top of your head name five companies, how many of them are the speedy little start-ups and how many are the slow plodding corporates?

So here’s the lesson: Slow and steady wins the race…

You want to win? Learn to always move forwards, even if progress is slow, stick to your long term plan, sure you’ll pick up some fast rewards along the way, but when those aren’t there the steady trickle will keep you in the running while the faster runners are napping.

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